If you are running a non-profit organization to help the humanities or any other charities, then you should know about the Google Ad Grants. It is a program from Google Ads that provide free Ads credit or Google Adwords to nonprofits and charities.
Gogle is doing such a great job by helping nonprofit organizations in the USA. The company is running a campaign in which they provide free advertising credits of up to $329 per day or $10,000 monthly to non-profit sites so that they can promote their missions and initiatives.
Ad Grants for Nonprofit organizations is a donation program from Google Inc. To learn more about the program, have a look at Google Grants on its official page.
Is your nonprofit advertising eligible?
This is a big and important question. Your organization must meet some of the most important criteria to pass Google advertising grant eligibility.
- You must hold current and valid charity status- 501(c)(3) status, determined by the USA.
- Nonprofits should have a functioning website with sufficient content.
- You must agree and accept certificates regarding nondiscrimination and donation receipt and use.
- The organization must provide the Employer ID (EIN).
These types of organizations are not eligible for Google Grants
- Government entities and organizations.
- Healthcare organizations and hospitals.
- Childcare centers, schools, universities, and educational institutions. However, the philanthropic arms of educational organizations are eligible.
Also read: Best Essential Technology Tools for Startups and Small Business
Google Ad Grants for Nonprofits will get premium products for free
- Ad Grants: Free AdWords advertising through keyword targeting to promote nonprofit sites on Google.
- Google Apps: Free Google Apps including Gmail, Calendar, Docs, and much more.
- YouTube: YouTube for Nonprofits offers premium branding capability to increase upload capacity on the YouTube channel.
- Google Earth and Maps: The Google Earth Outreach grant provides a free license for Google Earth Pro and the Maps API for Business.
If your non-profit organization meets the above conditions, you can apply online for a Google ad grant. Approval of your application may take up to 6 months under Google’s non-profit team.
