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How Many Google AdSense Ads are Allowed on a Web Page?

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I got this query on one of our tech forum about how many Google AdSense ad units are allowed in one web page. I found this question extremely important for beginners, hence decided to write on it. Moreover, if you have an FB brand page and would like to increase likes, check our earlier post to get more facebook likes.

If we talk about the new bloggers or AdSense publishers, they place too many ad units on their blog pages hoping to earn more money online.

However, placing many ads on a single web page neither help to generate revenue quickly nor it’s acceptable by the ad networks. So it’s always better to add ads to website up to the limited numbers as per the respective ad network advertising placement policies and terms.

Whenever we think about the best contextual high paying ad network, the Google ads network proactively hit on our mind.

In Q1 2014, Google earned USD $3.4 billion or 22% of total revenue through Google AdSense – Wikipedia.

Because AdSense is the world’s best pay per click advertising program run by Google that allows publishers to serve automatic text, image, video or interactive media advertisements that target the site content and audience.

Every new blogger makes a website and joins Google AdSense ad program with a hope that they would earn decent money online.

But it’s not as easy as seems.

It takes a lot of hard work, time and patience to make a successful money making website.

I’m not demotivating you, however, this is the fact.

Good content is the king loved by both Google panda algorithm (ranking signals) and the real audience and it is the only way towards success in blogging.

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A blog with too many ads and low-quality contents can penalize by the Google Panda update.

So never consider placing more and more ads on a web page thinking that more ad units are the higher chances of getting clicks.

If you really want to make your website a successful blog, only focus on good quality content as well as user-friendly, responsive blog website templates.

Well, the Google AdSense team is very strict about the AdSense program policies and TOS. If anyone found violating their terms, the team disable the publisher account.

Once AdSense accounts deactivated, it’s very hard to reinstate Google AdSense account again.

So it’s important to follow AdSense guidelines.

Google has some Ad placement policies where it limits the maximum number of ad units per page.

What is the Maximum Number of AdSense Ad Units Can I Place on a Web Page?

According to the AdSense program policies, a Google AdSense publisher can place up to:

  1. ONE Video unit per page.
  2. TWO Custom search boxes (Google CSE) on one web page.
  3. THREE Content units – maximum number of 3 units are allowed.
  4. THREE Link units – Maximum number of 3 ads are safe to use.

You can add maximum 9 ad units per web page including 1 video unit, 2 custom search boxes, 3 content ad units, and 3 text links units.

Google also made it very easy as 1-2-3 to keep track of the maximum number of each type of unit that their program policies allow.

Let’s have a look in details.

#1 ONE Video Ad Unit Per Page

As of now, the Video unit is only available in some particular countries and languages, though the Googlers working to expand video units to additional publishers.

If the Video unit is available in your country (available for the US publishers), you can set up one via YouTube. Barry Schwartz covered in detail in his article.

According to the policy, you can add video unit once on a web page.

#2 TWO Google Custom Search Boxes (CSE)

AdSense ad for search lets you place the advertisement in a custom search box – custom search engine box on your website.

It helps your blog readers to find desired posts on your site.

adsense ad custom search box cse

Google custom search engine box is also another way to earn revenue from relevant ads on the search results page.

The maximum number of 2 search boxes can be placed per page.

#3 THREE Standard Ad Content Units

In AdSense content units, you can place a maximum of three content units per page.

It includes text, images or rich media ads.

content units

Content units are available in the following sizes:

  • 300×250 (Medium Rectangle)
  • 336×280 (Large Rectangle)
  • 160×600 (Wide Skyscraper)
  • 320×50 (Mobile Banner)
  • 234×60 (Half Banner)
  • 320×100 (Large Mobile Banner)
  • 468×60 (Banner)
  • 120×240 (Vertical Banner)
  • 728×90 (Leaderboard)
  • 970×90 (Large Leaderboard)
  • 970×250 (Billboard)
  • 120×600 (Skyscraper)
  • 300×600 (Large Skyscraper)

Never cross the maximum limits of the AdSense ad placement policy.

This also includes a maximum of single 300×600 ad unit on a web page.

#4 THREE AdSense Ad Link Units

AdSense link units really perform very well when wisely implement in the blog theme and above the fold.

According to my personal experience, link units Ad works great when place under the theme’s header, near-by the navigation menu.

link units

Screenshot for Link Units

Following is the list of various sizes for AdSense link units.

  • 728×15 (Horizontal Large)
  • 468×15 (Horizontal Medium)
  • 200×90 (Vertical X-Large)
  • 180×90 (Vertical Large)
  • 160×90 (Vertical Medium)
  • 120×90 (Vertical Small)

You can place up to 3 link units on one web page but never think to cross this deadline.

Furthermore, have a look at example link units to better understand how a unit looks in real.

So this is how you can place up to 9 AdSense ads on one page.

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Also, keep in mind that placing all 9 ad units on your site will not increase your revenue.

Less AdSense ad units perform better than more ad units.

Don’t place too many ads above the fold or else you will be penalized by Panda Algo update.

How Some Websites Display More AdSense Ad Units Than the Maximum Limits?

You might have seen many websites displaying more than the maximum limits per page.

This is because of, they have a premium Adsense account.

Google allows premium AdSense publishers to place more ad units.

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How to become a premium AdSense publisher?

To become a premium AdSense publisher, your website should have received more than 5 million search queries or 20 million content page views per month.

It’s is not limited to just pageviews and visitors.

It is also based on the quality of your website and the quality of the published content on your site.

Once the AdSense team think that your website has passed all quality guidelines to become a premium AdSense publisher, you will be contacted by the AdSense team confirming the status to premium.

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Hope this post helps you in clarifying about how many AdSense ad units are authorized to be placed per page. Share your experience with us via comment below.

Editor’s Note: This post was originally published in May 2016 and has been completely revamped and updated for accuracy and comprehensiveness.

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